The topics being covered include the following:
Define Messaging that Creates Impact
Create content that touches people and generates engagement and referrals! Learn all the elements influencing every decision successful marketers make. Define your audience and speak to them in ways that generate action!
Presenters: John Vachalek, CEO, Webolutions; John Brackney, CEO, South Metro Denver Chamber
Choose the Right Keywords to Drive More Traffic
Keywords are the cornerstone for all Internet marketing, social media included. Incorporating the “right” keywords in your social media content helps your content gain exposure and draw the right people to you! Learn how to select keywords and include them in your messaging.
Presenter: Mike Hanbery, Director of New Media Strategies, Webolutions
5 Key Strategies for Effective Content Marketing
Leverage social media to generate leads by sharing your knowledge. Learn key content marketing elements and why content marketing is so important in today’s world. Get an outline of how to approach the creation of effective content for content marketing. Establish best practices for content marketing distribution for your business.
Presenter: John Vachalek, CEO, Webolutions & Brian Olson, Owner/Consultant, Conversation Starters Public Relations
Drive Reach & Engagement with Social Media Optimization
Set up your Facebook page and other social media assets to get found and generate likes, shares, comments, retweets, etc. Learn tips and trade-offs for the time-challenged and tools to maximize your audience’s interaction with you! Hear how one small businesses is generating great content with zero incremental cash outflow.
Presenters: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions; Naomi Binkley, President, Fireside Production
Integrate Your Social Media with SEO & SEM Campaigns
Social Media is now fundamental to scoring well on search engines. Successful marketers integrate social media with other Search Engine Marketing (SEM) campaigns including Local Search Marketing, content marketing and even Pay Per Click advertising. Synergize your efforts to maximize Return on Investment!
Presenter: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions
Expand Your Reach by Generating & Responding to Comments
Embrace the new reality of marketing: Everyone has a voice and a means to tell everyone how they feel. Learn how to enhance your online reputation, establish an identity and get more positive online comments!
Presenters: John Vachalek, CEO, Webolutions; Amy Nedwell, Good Times Burgers & Frozen Custard
Get Better Results: Key Performance Indicators You Must Track
Measure social media ROI (Return on Investment) in a way that makes sense for the medium and your business. Learn where social media fits in the sales funnel and how successful marketers use it to increase conversions.
Presenters: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions; Meredith Myers, Public Relations Manager, United States Potato Board