Join us for a full day of expert presentations and workshops at this annual event. Come create your Social Media Marketing Strategy Plan!

Event Details


September 26th, 2013


8:00 am - 4:00 pm


Lone Tree Arts Center in Lone Tree, CO

John Vachalek

John Vachalek

CEO, Webolutions

John is the founder and CEO of Webolutions, a Web site development and strategic online marketing agency consistently ranked among Denver’s top Web Site development firms. John is recognized for creating interactive and engaging audience experiences while delivering content of high relevance and value to every participant.  Topics appeal to business owners, solo practitioners, marketing directors, entrepreneurs and professionals from any business segment interested in understanding the newest, most innovative ways to grow business using best online practices.  John is a truly innovative and inspirational entrepreneur and speaker.
Mike Hanbery, MBA

Mike Hanbery, MBA

Director of New Media Strategies, Webolutions

Mike is  a ten year veteran of social media marketing and is actively engaged in social media strategy creation and implementation and online community management. He brings experience as a member of Fortune 500 marketing departments, an entrepreneur and all points in between. In addition to leading New Media Strategies and Online Marketing at Webolutions, Mike teaches at the University of Denver in the New Media and Internet Marketing specialty of the school’s Master’s of Professional Services in Organizational and Professional Communication program for working adults.  Mike is a presenter and curriculum developer for one of the largest Social Media for Business Meetups in the world.

Amy Nedwell

Amy Nedwell

Field Marketing Coordinator, Good Times

Amy has a Marketing degree from Illinois State University and has spent her career in both the restaurant and retail industries.  Her roles have been Account Executive for Clinique Cosmetics, Business Development Director for Red Book Solutions and currently is the Field Marketing Coordinator for Good Times Restaurants, Inc.  She is in charge of the Public Relations/Local Store Marketing efforts as well as the Social Media at Good Times.
Meredith Myers

Meredith Myers

National Manager of Public Relations, United States Potato Board

With over 17 years of marketing experience, Meredith leads domestic marketing for the nation’s potato marketing and research organization. The US Potato Board represents more than 2,500 potato growers and handlers across the country. Meredith oversees strategy and implementation of all traditional and digital marketing, including Pinterest page and the organization’s “Potatoes, Taters and Spuds” Facebook page, which boasts over 21,500 likes.
Nikki Blessinger

Nikki Blessinger

Group Manager, Digital, Advertising & Brand Strategy, Xcel Energy

Say hello to Nikki—expert storyteller, results deliverer and sometimes singer. She began her career in brand advertising, took a wicked turn at event marketing management and then stumbled into direct marketing before falling face first into her current passion, digital marketing communications. She successfully launched email marketing programs for two Fortune 500 companies and currently manages email marketing, campaign websites and social media for Xcel Energy. She’s never been a billionaire but believes she’d be just lovely at it.
Meredith Stevens

Meredith Stevens

Director, Integrated Digital Communications, National Cattlemen’s Beef Association

Meredith directs all consumer-related online and social media initiatives including, Beef So Simple e-newsletter, Facebook, Twitter, YouTube, Pinterest and blogger outreach. Her responsibilities include implementing and engaging through social media programs to increase consumer demand for beef. She has been with NCBA since November 2009. Prior to working with NCBA, Meredith spent four years managing public relations and social media programs on behalf of consumer brands such as, Einstein Noah Restaurant Group and BRIO Tuscan Grill.  Meredith graduated from the University of Missouri-Columbia with a degree in Broadcast Journalism.
Brian Olson

Brian Olson

Owner/Consultant, Conversation Starters Public Relations

Brian is a veteran communicator, starting his career in television news as a News Director, Executive Producer and Network Field Producer. He then moved on to Corporate Communications with national brands including DISH Network and Video Professor, Inc. Educated at the University of Wisconsin, the Poynter Institute for Advanced Media Studies and the National Air War College, he brings senior level experience in communication and marketing. He knows we have a myriad of communication ‘Pipelines’ to share our message but his focus is on the content we put into those pipelines. ‘Good in,’ he says,  ‘even better out.’ Brian is aboard member of the Denver Press Club.


The topics being covered include the following:

Define Messaging that Creates Impact

Create content that touches people and generates engagement and referrals! Learn all the elements influencing every decision successful marketers make. Define your audience and speak to them in ways that generate action!

Presenters: John Vachalek, CEO, Webolutions; John Brackney, CEO, South Metro Denver Chamber

Choose the Right Keywords to Drive More Traffic

Keywords are the cornerstone for all Internet marketing, social media included. Incorporating the “right” keywords in your social media content helps your content gain exposure and draw the right people to you! Learn how to select keywords and include them in your messaging.

Presenter: Mike Hanbery, Director of New Media Strategies, Webolutions

5 Key Strategies for Effective Content Marketing

Leverage social media to generate leads by sharing your knowledge. Learn key content marketing elements and why content marketing is so important in today’s world. Get an outline of how to approach the creation of effective content for content marketing. Establish best practices for content marketing distribution for your business.

Presenter: John Vachalek, CEO, Webolutions & Brian Olson, Owner/Consultant, Conversation Starters Public Relations

Drive Reach & Engagement with Social Media Optimization

Set up your Facebook page and other social media assets to get found and generate likes, shares, comments, retweets, etc. Learn tips and trade-offs for the time-challenged and tools to maximize your audience’s interaction with you! Hear how one small businesses is generating great content with zero incremental cash outflow.

Presenters: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions; Naomi Binkley, President, Fireside Production

Integrate Your Social Media with SEO & SEM Campaigns

Social Media is now fundamental to scoring well on search engines. Successful marketers integrate social media with other Search Engine Marketing (SEM) campaigns including Local Search Marketing, content marketing and even Pay Per Click advertising. Synergize your efforts to maximize Return on Investment!

Presenter: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions

Expand Your Reach by Generating & Responding to Comments

Embrace the new reality of marketing: Everyone has a voice and a means to tell everyone how they feel. Learn how to enhance your online reputation, establish an identity and get more positive online comments!

Presenters: John Vachalek, CEO, Webolutions; Amy Nedwell, Good Times Burgers & Frozen Custard

Get Better Results: Key Performance Indicators You Must Track

Measure social media ROI (Return on Investment) in a way that makes sense for the medium and your business. Learn where social media fits in the sales funnel and how successful marketers use it to increase conversions.

Presenters: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions; Meredith Myers, Public Relations Manager, United States Potato Board


Join us for this annual event!

  • Price: $249.00


Lone Tree Arts Center
10075 Commons St.
Lone Tree, CO 80124